Your team is stretched thin. Guest emails pile up while your staff manually creates the same content over and over. You know AI could help, but where do you start?
Tourism AI Network’s courses gives tourism professionals across North America a clear path to AI mastery. From free introductory sessions to specialized deep dives, every course is built specifically for the realities of running hotels, DMOs, tour operations, and tourism marketing teams.
Tourism-specific training – Every example, template, and workflow is designed for guest communications, booking management, and destination marketing, not generic business use cases.
Flexible learning paths – Start with free introductory sessions, then progress to specialized courses that build real AI skills for your specific role.
Hands-on implementation – Leave every session with working templates, prompts, and systems you can use immediately in your operations.
Flexible scheduling – Flexible scheduling – Sessions designed around tourism’s busy and quieter periods.
What You’ll Learn: Move beyond the initial AI hype and transition into the “Utility Phase,” where the focus shifts from playing with tools to driving actual performance. In this session, you will adopt a new mental model—”System 1 vs. System 2″—to understand when to use fast, creative models versus slow, reasoning agents. You will also learn what makes a strong prompt and how context engineering takes your results to the next level. Finally, explore real-world case studies like Tourism Ch’illiwack to see how AI is solving the industry’s “efficiency squeeze” and labor shortages.
Perfect For: Anyone exploring AI for the first time, tourism professionals ready to bridge the gap from “casual users” to “strategic users”, and leaders seeking a proven 5-Step Adoption Framework to implement AI governance, automation, and workforce training safely.
Location: Live Online via our Tourism AI Academy community
Duration: 60 minutes (45 mins + 15 mins Q&A)
Investment: FREE (Maximum 20 participants per session)
Each deep dive webinar is designed to help professionals use AI more effectively in their day-to-day work. Whether you’re looking to streamline tasks, improve customer engagement, or generate stronger content, these sessions offer practical strategies to get real results with AI.
These courses are ideal for professionals who are already exploring AI tools and want to unlock their full potential. Whether you’re in tourism, marketing, HR, customer service, or operations, you’ll gain practical AI skills to boost workflow efficiency, spark creativity, and elevate your everyday outputs.
What You’ll Learn
How Should I Prepare?
For the best experience, join from a desktop or laptop computer. We recommend subscribing to ChatGPT Plus ($20 USD/month) or Business ($30 USD/month) to access the full feature set and get the most out of the webinar.
Location: Live Online via our Tourism AI Academy community
Duration: 75 mins
Investment: $59.99 per person
Ready to take your AI skills further? These specialized courses build on the deep dive foundations to tackle specific tourism challenges with advanced AI techniques.
What You’ll Master: Transform from AI user to AI expert by mastering the art and science of context engineering. Learn how to craft prompts and context that consistently deliver high-quality outputs, understand the psychology of how AI models interpret instructions, and build a personal context library that becomes your competitive advantage.
Why This Matters: The difference between average and exceptional AI outputs comes down to context engineering. Tourism professionals who master this skill save hours every week and produce content that requires minimal editing. Context engineering goes beyond simple prompts, it’s about building comprehensive frameworks that guide AI to understand your brand, your audience, and your goals.
Key Skills You’ll Gain:
Location: Live Online via our Tourism AI Academy community
Duration: 75 mins
Investment: $79.99 per person
What You’ll Learn
How Should I Prepare?
For the best experience, join from a desktop or laptop computer. We recommend subscribing to Google AI Pro ($26.99 CAD/month) or a Google Workspace Standard ($18.40 CAD per user/month) or higher plan to access the full feature set and get the most out of the webinar.
Location: Live Online via our Tourism AI Academy community
Duration: 75 mins
Investment: $59.99 per person
What You’ll Learn
How Should I Prepare?
For the best experience, join from a desktop or laptop computer. We recommend subscribing to Claude Pro ($20 USD/month) or Teams (Standard seat, $25 USD/month) to access the full feature set and get the most out of the webinar.
Location: Live Online via our Tourism AI Academy community
Duration: 75 mins
Investment: $59.99 per person
The free Introduction to Generative AI is designed as your starting point if you’re new to AI. After that, any Deep Dive course can be your next step. The three advanced courses (Prompt Engineering, AI Agents, and Data Preparation) require completion of at least one Deep Dive course first, but can be taken in any order based on your priorities.
Absolutely! Many tourism organizations send their marketing team, front desk staff, or management group through courses together. This creates shared skills and makes implementation easier. Contact us for team training packages.
Yes! We run training year-round. This Winter 2025/26 calendar focuses on courses scheduled for December through March. Check back for our Spring 2026 calendar, or join our mailing list to receive training updates.
For the free Introduction, no AI tools are required, we’ll show you examples. For the Deep Dive courses, you’ll get the most value if you have an account with the platform being taught (free accounts work fine, though paid subscriptions unlock more features). We’ll provide setup instructions when you register.
Yes! Our training works whether you’re a solo tour operator, a boutique hotel with 10 rooms, or a regional DMO serving hundreds of members. We include examples and applications across the full spectrum of tourism operations, and our instructors adjust based on who’s in each session.
