Comparing ChatGPT-4o, Gemini, and Claude 3.5 Sonnet: Choosing the Right AI for Your Team’s Needs

DALL·E 2024 07 05 11.57.13 A small team of four or five people working together in a modern office, using AI technology. They are engaged with various devices like laptops, tabl

In the AI Arms Race, a few large language models are dominating the landscape and public use. Large language models (LLMs) are AI systems designed to comprehend and produce text by learning patterns and structures within a language. They achieve this through extensive training on diverse datasets, allowing them to generate coherent and contextually relevant responses.ChatGPT-4o, Claude 3.5 Sonnet, and Gemini are all examples of some of the most popular large language models. These models are built using advanced machine learning techniques and trained on vast amounts of text data to understand and generate human-like language.

All three of these models have truly amazing capabilities that can help to speed your work up and improve your outputs, so you really can’t go wrong with using any of them. On an individual level, we always encourage people to just start trying AI, beginning with one of these large language models. 

But when it comes to choosing the right language model for your team and making investments into paid team versions of these models, there are more factors that need to be considered… ChatGPT-4o, Claude 3.5 Sonnet, and Gemini each offer unique features tailored to different needs – read on to find more about which might be the right tool for your team.


ChatGPT-4o, developed by OpenAI, is the latest iteration of the GPT series. It builds on the capabilities of its predecessors with enhanced language understanding, generation, and context retention.

Team Features:

  1. Collaboration Tools: ChatGPT-4 includes robust collaboration tools that allow multiple users to interact with the AI simultaneously. This feature is beneficial for teams working on projects together, facilitating real-time brainstorming and content creation.
  2. Role-based Access: It supports role-based access control, enabling team leaders to assign different permissions to team members. This ensures that sensitive information is protected while still allowing collaboration.
  3. Customization: Teams can customize the AI to better suit their specific needs, ensuring that the responses are relevant and accurate for their context. This is accomplished through custom GPTs.
  4. Integration with Project Management Tools: ChatGPT-4 integrates seamlessly with popular project management tools like Asana, Trello, and Slack, enhancing productivity and workflow efficiency.

Claude 3.5 Sonnet

Claude 3.5 Sonnet, developed by Anthropic, is tailored for creative and complex problem-solving tasks. It emphasizes a deep understanding of context and nuanced language use, making it suitable for creative industries. This latest version allows for new team collaboration features:

Team Features:

  1. Creative Collaboration: Enables multiple users to contribute to projects – similar to custom GPTs in ChatGPT, projects have a knowledge base that allows team members to pull information from in order to create consistent outputs.
  2. Contextual Brainstorming: Enhanced idea generation through shared chats with team members. 

Notable Updates:

  • Improved Vision Tasks: Superior performance in visual reasoning.
  • Speed: Generates outputs twice as fast as its predecessor.
  • Artifacts: New UI for tasks like code generation and animation.
  • Code Generation: Outperforms GPT-4o in generating functional and UI code.


Gemini, developed by Google AI, has not revealed much about its inner workings and its team features are relatively limited at this time. 

Team Features:

  1. Transparency Tools: It offers tools for transparency, enabling teams to understand and audit how responses are generated. This is particularly useful for projects requiring accountability and traceability.
  2. Shared Workspace Integration: Gemini integrates with Google Workspace applications like Gmail, Docs, Slides, and Sheets This allows team members to access and use Gemini’s capabilities directly within their workflow, fostering collaboration.

Choosing the right AI model depends on your team’s specific needs and goals, as well as your tech stack. If project management tools are an important part of the work you do, ChatGPT’s integrations may be the most effective. If you want a space where you can work collaboratively directly within the tool, Claude may be your best bet. If the Google Suite is where you accomplish most of your work and collaboration, Gemini’s seamless integrations with Google’s other tools will serve you well.

At Tourism AI Network, we continue to be partial to ChatGPT4o and we have been building many innovative custom GPTs and other uses to get the most out of this great tool. But since Claude 3.5 Sonnet came out very recently, we’ve been reading about and hearing some very positive reviews about this LLM’s impressive capabilities and we plan to invest some time and energy into exploring this LLM more deeply. It’s important to note also that for the purpose of this blog, we are referencing only what we call “out of the box” uses for these LLMs. All of these tools also allow for API connections and innovative integrations that take AI use to a whole new level – we have been exploring these types of uses as well and will be rolling out some very innovative tools and use cases for the tourism industry very soon. 

If you are looking to explore generative AI tools and exploring which large language model may be right for your team, the Tourism AI Network can help. We specialize in identifying and integrating AI solutions tailored to your needs, ensuring a seamless transition that maximizes value and minimizes risk. Whether you’re focused on enhancing collaboration, ensuring ethical AI use, or boosting creative productivity, our expertise will guide you through the selection and implementation process. Get in touch with us today at Tourism AI Network to learn how we can support your AI journey and help you stay ahead in the competitive landscape.

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