About

The Tourism AI Network is bringing together a community of destination organizations and tourism businesses across North America who seek to implement artificial intelligence in order to gain efficiencies in their organizations, learn from their colleagues, and receive ongoing support and advice about AI.

Beliefs: Education | Collaboration | Community

Values: Learning, Supporting, Partnership, Growth 

The Tourism AI Network:

  • Fosters an environment of shared knowledge and mutual growth.
  • Provides accessible, practical, and up-to-date AI knowledge for the tourism industry.
  • Maintains a network of industry professionals committed to advancing AI in tourism.
  • Encourages and supports the innovative use of AI to improve tourism experiences, tourism operations, and tourism marketing.
  • Is committed to helping DMOs and tourism operators better serve their guests.
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Tourism AI Network Founder

Peter Pilarski 

The Tourism AI Network quickly evolved into a passion project once the concept emerged. I am enthusiastic about the work my team undertakes in the tourism sector, and collaborating with authentic leaders who are eager to be pioneers and early adopters. Establishing an informative and secure environment to discuss AI and its transformative impact on the tourism industry was an obvious decision.

With 20 years of experience in digital marketing, communications, and government relations across diverse industries, Peter excels as a versatile strategist. His standout quality lies in an unwavering dedication to simplifying technology while embracing innovation.

Peter’s mission is to demystify the AI landscape, enabling individuals and businesses to navigate it with confidence. His approach is centered on understanding the big picture and translating it to specific corporate goals and challenges that AI can solve.

Peter believes that while AI will cause disruption, organizations and individuals who take a systematic,fact-based, hypothesis-driven approach, coupled with strong change management practices, will succeed in using AI to streamline operations, enrich customer experiences, and achieve success.

Advisors

Jeremy is a leader in AI and analytics strategy, and has a broad range of experience in aviation, energy, financial services, retail, and public administration. 

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Jeremy Adamson

Andreas is a seasoned professional with a strong background in high-tech industries and a solid educational foundation, holding both an MBA in Marketing and an MSc. Eng in Engineering.

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Andreas Mueller-Schubert

Georgia Mueller-Schubert brings a wealth of experience in digital marketing, design, and business operations, to her role as Co-owner, CFO and Creative Director at Next Gen Wine Marketing, powered by WSI.

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Georgia Mueller-Schubert

Robert serves as the Chief AI Officer at WSI, where his primary role encompasses strategizing, optimizing, and deploying value-driven solutions at the intersection of AI and business.

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Robert Mitchell

As the Director of Marketing & Communication, Cheryl boasts over two decades of digital marketing expertise and has been a pivotal figure at WSI since 2003.

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Cheryl Baldwin

Jeremy is a leader in AI and analytics strategy, and has a broad range of experience in aviation, energy, financial services, retail, and public administration. 

Jeremy Adamson

Andreas is a seasoned professional with a strong background in high-tech industries and a solid educational foundation, holding both an MBA in Marketing and an MSc. Eng in Engineering.

Andreas Mueller-Schubert

Georgia Mueller-Schubert brings a wealth of experience in digital marketing, design, and business operations, to her role as Co-owner, CFO and Creative Director at Next Gen Wine Marketing, powered by WSI.

Georgia Mueller-Schubert

Robert serves as the Chief AI Officer at WSI, where his primary role encompasses strategizing, optimizing, and deploying value-driven solutions at the intersection of AI and business.

Robert Mitchell

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