AI Adoption Support for the Tourism Industry

Animesh is a product and AI strategy leader specializing in applied artificial intelligence, automation, and modern data platforms. He works at the intersection of business strategy and technical execution, helping organizations translate emerging technologies into scalable, real-world solutions.

He holds a Master’s degree in Computer Science from the University of Calgary and is a certified Project Management Professional (PMP). Animesh has led enterprise AI and data initiatives across industries, delivering intelligent automation systems, advanced analytics platforms, and LLM-powered applications that enhance operational efficiency and decision-making.

In addition to his advisory and product leadership work, Animesh serves as an instructor for MIT’s Applied Data Science Program and Microsoft’s Generative AI Program, where he helps professionals and leaders bridge the gap between technical theory and real-world AI implementation.

Katrina Ingram is the Founder and CEO of Ethically Aligned AI, a company focused on helping organizations to drive better outcomes in the design, development and deployment of AI systems.

A seasoned executive, Katrina has over two decades of experience running both not for profit and corporate organizations in the technology and media sectors as well as experience in the public sector. She is a member of DAMA (data management professionals) and volunteers with several AI ethics organizations. She was named to the 100 Brilliant Women in AI Ethics list. Katrina holds an undergrad in business administration from Simon Fraser University, a master of arts in communications and technology from the University of Alberta and is an IAPP certified information privacy professional (CIPP/C).

She combines her love of audio and interest in AI as the host of the podcast, AI4Society Dialogues. Katrina developed Canada’s first micro-credential in AI Ethics in partnership with Athabasca University. She currently teaches at the University of Alberta and MacEwan University as a sessional instructor in the Arts and Cultural Management program. She is a member of the Calgary Police Services Technology Ethics Committee and recently served as the City of Edmonton’s Data Ethics Advisor.

Josh Huston, founder of AI operations consultancy BRNDSH, is a leading expert in practical AI implementation. His experience in developing and deploying AI technologies is highly relevant to the tourism sector’s evolving needs.

Josh’s hands-on approach to AI aligns perfectly with our AI Adoption Framework, offering valuable insights across all phases – from AI literacy and strategy development to real-world implementation and operations.

His commitment to ethical and responsible AI use resonates with our mission for sustainable AI adoption in tourism. Josh’s expertise helps tourism businesses integrate AI solutions that enhance guest experiences, optimize operations, and drive innovation while maintaining ethical standards.

As co-lead of our podcast, Josh will share practical knowledge on leveraging AI in tourism, helping industry professionals navigate the complexities of AI adoption and stay competitive in an increasingly tech-driven landscape.

As the Director of Marketing & Communication, Cheryl boasts over two decades of digital marketing expertise and has been a pivotal figure at WSI since 2003. Her leadership has contributed to the company’s impressive haul of over 160 WebAwards and the publication of three influential “Digital Minds” books.

Cheryl’s expertise spans a comprehensive suite of digital marketing disciplines, from inbound marketing and content strategy to social media and website management. Her proficiency in leveraging tools like HubSpot and her knack for design management and content marketing strategies empower her to craft campaigns that resonate with diverse audiences.

Leading the marketing and communications team, Cheryl has helped to pioneer the integration of AI within WSI, enhancing operational efficiencies and spearheading the creation of resources that educate businesses on AI’s transformative potential.

Robert serves as the Chief AI Officer at WSI, where his primary role encompasses strategizing, optimizing, and deploying value-driven solutions at the intersection of AI and business. With over two decades of experience in business expansion and development, Robert offers a distinct perspective on leveraging AI to enhance business processes. He possesses a profound knowledge of LLM-powered generative AI tools, techniques, solutions, and automations, highlighting their potential to transform business practices.

Robert is dedicated to integrating advanced AI technologies into business operations. His vision extends to refining business development, marketing, and operations through the application of AI automation, analytics, and innovative conversational tools.

As a forward-thinking AI strategist, Robert is leading initiatives to merge the capabilities of AI with business, aiming to achieve unprecedented levels of efficiency, insight, and innovation. His enduring curiosity and commitment to remaining at the forefront of AI technology fuel his leadership in driving transformative solutions.

Georgia Mueller-Schubert brings a wealth of experience in digital marketing, design, and business operations, to her role as Co-owner, CFO and Creative Director at Next Gen Wine Marketing, powered by WSI. With a full-range background in accounting and business operations from high-tech startups to multinational corporations, Georgia brings a unique blend of financial savvy and marketing expertise to her work; enabling her to create and run a full-service digital marketing agency over the last 10 years in Napa, California.

Over the last decade, Georgia has run and managed the agency with her business partner and husband, Andreas. At Next Gen Wine Marketing, she specializes in helping small to medium-sized businesses navigate the complex world of digital marketing, with a focus on marketing strategy, SEO, advertising & PPC, and website design.

Georgia is passionate about helping businesses grow and thrive in the digital age, and she takes a hands-on, personalized approach to each client relationship. Georgia is a valuable partner for businesses looking to thrive in the digital age.

Andreas Mueller-Schubert is a seasoned professional with a strong background in high-tech industries and a solid educational foundation, holding both an MBA in Marketing and an MSc. Eng in Engineering. With over two decades of experience, Andreas has held senior management positions at Microsoft and Siemens.

In the past decade, Andreas has transitioned into a dynamic role as the Co-owner, CEO and Digital Marketing Strategist at Next Gen Wine Marketing, powered by WSI. Here, he has leveraged his extensive expertise in market research and business management to lead the agency to remarkable success.

Andreas’s dedication to staying at the forefront of digital marketing trends, combined with his ability to adapt and innovate, has solidified Next Gen Wine Marketing’s reputation as a trusted partner for businesses seeking to excel in the digital era. His meticulous approach and data-driven strategies continue to drive exceptional results for clients, making him a key player in the world of digital marketing.

Jeremy is a leader in AI and analytics strategy, and has a broad range of experience in aviation, energy, financial services, retail, and public administration. Jeremy has worked with several major organizations to help them establish a leadership position in analytics and to unlock real business value using AI. Jeremy is the Vice President of Business Intelligence at Steele Auto Group, an instructor in corporate strategy at the University of New Brunswick, a strategic advisor at several technology startups, and the author of Minding the Machines and Geeks with Empathy.